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A-Z of Search Marketing Terminology Definitions

Need to increase your understanding of terminology used in the Search Marketing industry? We’ve compiled a glossary to help explain the definitions of some search marketing terms. Avg CPC – Average Cost Per Click Avg CPC is the average cost you pay for your PPC ad clicks. A cost of £25 for 100 clicks would […]

Guide to Responsive Search Ads in Google (RSA)

What are Responsive Search Ads? Responsive Search Ads (aka RSA’s) are a new format of Google Search Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers. Launched in July 2018, RSAs are still in BETA […]