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What are Negative Keywords in Google Ads?

Negative keywords block your PPC ads from displaying in Google searches that you deem to be irrelevant or unprofitable.

For example, if you only sell red shoes on your website but the search query is for ‘black shoes’, then you would want to add ‘black’ as a negative keyword so that your advert does not serve and waste your PPC budget.

Full article on Google Ads negative keywords to follow soon.

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