Mobile Speed to Improve both your PPC and SEO
The majority of visitors (53%) on mobile devices will leave your site if load time exceeds three seconds.
What is the Mobile Speed Score in Google Ads?
Released by Google in July 2018 at the Google Marketing Live Event, it’s a metric to determine the speed of your PPC landing pages on mobile devices. All of your landing pages will be assessed and scored out of 10, with 1 the slowest and 10 the fastest.
Where is the Mobile Speed Score metric in Google Ads?
Following an update in February 2019, you can view mobile speed score in the Google Ads UI. It’s located in the Landing Pages tab.
How to improve Mobile Speed Score?
The Google Speed Scorecard will analyse your site and generate a report with useful technical information & guidance to increase your score.