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RSA Guide – Responsive Search Ads in Google

What are Responsive Search Ads?

Responsive Search Ads (aka RSA’s) are a new format of Google Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers.

Launched in July 2018, RSAs are still in BETA phase and available in most accounts, for accounts not on the beta you will need to contact a Google Ads support representative and request this format to be added to your account.

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Responsive Search Ads vs Expanded Text Ads

RSAs and ETAs are the same size and both use up the largest real estate of the available text ads.

Including up to 270 characters, with three 30 character headlines and two 90 character description fields. This format is much bigger than standard Text Ads.

The larger size format will present an enhanced chance of increasing your click through rates, quality scores & conversion rates.

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