Performance Max is Google Ads latest technology release, offering a simplified setup & management system, increased reach and improved performance from Google’s AI machine learning tech. Asset Groups Asset Groups are the new ad format to manage your Search Ads, DSA ad groups, Shopping ads, YouTube ads, Display ads, etc. Once setup, Google machine learning […]
GA4 is a new version of the analysis tool that looks to function in the enhanced privacy ‘cookie-free’ ecommerce world.
Useful tips and advice on how to get the most out of Smart Shopping campaigns and to reap the benefits of automation and machine learning.
How and why website owners need to improve the load times on mobile devices.
Useful information and tips on the Showcase Shopping Ads format in Google Ads.
A useful summary on negative keywords in Google & Microsoft PPC Ads to help you reduce costs and increase your click through rates.
Need to increase your understanding of terminology used in the Search Marketing industry? We’ve compiled a glossary to help explain the definitions of some search marketing terms. Avg CPC – Average Cost Per Click Avg CPC is the average cost you pay for your PPC ad clicks. A cost of £25 for 100 clicks would […]
Optimisation of your Google Shopping feed is one of the most important tasks that will decide the success of the paid search channel for any online retailer.
What are Dynamic Search Ads (DSA) in Google Ads? Dynamic Search Ads can be a very effective method of quickly & easily adding more keywords to your accounts that you might not have considered. They can be used as a ‘catch all’ set at low bids for acquiring more visitors to your business, especially for […]
What are Responsive Search Ads? Responsive Search Ads (aka RSA’s) are a new format of Google Search Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers. Launched in July 2018, RSAs are still in BETA […]
