Optimisation of your Google Shopping feed is one of the most important tasks that will decide the success of the paid search channel for any online retailer.
DSA Guide – How to setup Dynamic Search Ads in the new Google Ads Interface
What are Dynamic Search Ads (DSA) in Google Ads? Dynamic Search Ads can be a very effective method of quickly & easily adding more keywords to your accounts that you might not have considered. They can be used as a ‘catch all’ set at low bids for acquiring more visitors to your business, especially for […]
Guide to Responsive Search Ads in Google (RSA)
What are Responsive Search Ads? Responsive Search Ads (aka RSA’s) are a new format of Google Search Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers. Launched in July 2018, RSAs are still in BETA […]
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